Just How Effective Can Video Advertising Be?
Most businesses will already have a decent understanding of the potential of visual advertisement techniques. Although many opt for the static type of promotional materials (typically in the form of ads and banners), more and more companies are turning to the potential afforded by video advertising instead.
With over half of the world’s population now using the internet (that’s a whopping 3.5 billion people), and millions of this number relying on visual platforms for their news, information and other activities – the potential to use videos to a company’s advantage has never been more prominent.
But just how effective can this form of publicity be and why are so many businesses turning to it when it comes to their marketing strategies? Well, here are a few facts to consider.
YouTube, Vimeo, Vevo and other similar platforms are now some of the largest in the world
This might not mean much at first glance, but for a company the potential is quite substantial indeed. Of the thousands of users that rely on these platforms for their entertainment on a daily basis, the ability to upload a paid advertisement to them can be very beneficial. Many companies opt to have their videos inserted at intervals within other clips – but there’s always the option to establish a channel and promote products and services directly.
Studies have revealed that paying customers respond to visual stimulants more than other forms
After extensive research it was discovered that the most effective form of advertisement is actually visual in nature. Where banners and static ads can be fairly mundane, videos can be as captivating as a good production company can make them. This means that a company could actively engage an audience, promote their products and reach an entirely new generation of internet users – all via a quick video.
Keeping up with the times can be a top priority for companies and with the current generation swaying towards videos and visual stimulants, the benefits afforded by these types of adverts can be very rewarding.